From time to time, we come across some amazing branding work done for smaller restaurants that make them appear larger than life. Offering a unique aesthetic and experience that is unique to them and only them.
The brand tells a story.
When it comes to restaurant branding, small shops believe they’re too small of don’t think they need. They’re wrong on both accounts. In fact, soon, you won’t have a choice if you want your business to survive.
FLOR DE VIENTO is a restaurant that gets and nailed it with their branding.
Flor de Viento is a small restaurant that serves organic, vegetarian and health food dishes and cold pressed juices. It is located in Polanco, a very nice upscale neighborhood in Mexico City famous for its trendy shops, galleries, and restaurants.
Flor de Viento is named after the wind rose, or windflower, a graphic tool used by meteorologists to tell wind speed and direction as well as orientation. A famous representation of a windflower is the weather vane with a decorative cock standing on the arrows that point to the cardinal directions: North, East, South, and West.
We decided to use this symbol to represent the organic nature of the food offered, suggesting farm produce.
Another very important graphic element employed is the color yellow. Most restaurants that offer this type of food use the color green in their branding and even naming. We wanted to avoid that cliché and opted for a color that could suggest energy, light and a bright new start. Having the façade painted yellow also made the restaurant pop along most of the other dark-colored facades.