Marketing

5 Minutes Of Advice That will Change Your Restaurant Business

In a recent interview with Gary Vaynerchuk, Jon Taffer (known for his hit show Bar Rescue) touched on restaurant marketing and customer retention, saying: A first-time customer is about 40% likely to return for a second visit. If they return for a second visit, they’re still only about 42% likely to return for a third […]

Food & Drinks

Beer Artisan – Rochester’s Craft Brew Scene Might be the Best

On this episode of Beer Artisan, we visit the Rochester, New York brewing scene. Rochester has been brewing beer since the early 1800’s. The first brewery in Rochester settled on the east bank of the Genesee River after a spring of pure water on Central Avenue was discovered. Although that brewery no longer exists, the oldest […]

Start Up

What It Cost To Run a Restaurant

Many (probably most) of your employees think you’re making a LOT more money than you really are. And it can affect their attitudes, behavior and what they feel entitled to. Use this video to give your people a sense of what it actually costs to operate a restaurant. They’ll see that it’s a lot more […]